Dual, Quick-Release Buckles ensure that your Hopper won’t open unexpectedly Wide-mouth opening makes it easy to get in and out. Hydroshield Closure - Uses powerful magnets to create an ultra leak-resistant shield.Through thoughtful engineering and thorough design, the Hopper M30 replaces a zipper with magnets The Hopper M30 delivers on a top customer request - a wider, easier opening.The rest is Hopper as usual - which is to say it’s all YETI-grade toughness with best-in-class thermal performance, and of course, waterproof too - so your food, drinks, or catch are protected from the weather or river you’re in. The dual, Quick-Release Buckles ensure that your Hopper M30 can withstand being tossed onto the boat or truck without opening unexpectedly. Plus it opens wide, making it a breeze to grab a few cold ones - as it should be. This new closure system is two-fold, yet easier than ever to open and close. This is their first cooler to put the HydroShield Technology to work for an ultra leak-resistant, yet easy-to-use closure. Through thoughtful engineering and thorough design exploration, the new Hopper M30 replaces a zipper with magnets. We welcome your feedback.YETI’s latest evolution of the Hopper soft cooler delivers on a top customer request – a wider, easier opening. We operate independently from our advertising sales team. This does not drive our decision as to whether or not a product is featured or recommended. We frequently receive products free of charge from manufacturers to test. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We highlight products and services you might find interesting. Email us at to our newsletter.ĭisclosure: This post is brought to you by the Insider Reviews team. You can purchase syndication rights to this story here.ĭisclosure: This post is brought to you by the Insider Reviews team. Pros: Magnetic closure is much easier and more comfortable to use than a zipper, holds up to 28 pounds of ice or roughly 20 cans of soda or beer (with ice), an included padded strap allows for comfortable cross-body carryĬons: Its $300 price tag is a little steep, it won't take the place of a more rugged, higher capacity cooler ![]() If not, some IceMule Pro sizes run for just $130. Maybe you don't need an expensive, $300 cooler. Picking one ultimately comes down to how you plan on using it, and what your budget is. Whether that's the IceMule Pro that features a roll-top closure system and convenient backpack straps or a soft-sided cooler from Polar Bear, there's no lack of variety. What are your alternatives? The soft cooler market brims with alternatives.Out goes the abrasive zipper and in comes an easy-to-use, fluid magnetic closure. With the M30, the brand's taken everything that worked so well in previous iterations like the ability to keep ice for days on end and a durable exterior built to take a beating, and combined it with a brand new closure system. ![]() Yeti's been at the top of the cooler industry (for both hard and soft coolers) for years, and there's a reason why it continues to impress.
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